Dean Newlund

With over two decades of observing, learning from and guiding a diverse set of medium to large companies in over 19 countries, Dean has always been fascinated by the positive effect purpose driven leadership and human transformation has had on employee engagement, business results and sustainable value for customers and communities.  Formerly Mission Facilitators International, Dean is CEO of Purpose Factor, a boutique team-based development firm of highly skilled facilitators, executive coaches, instructional designers and trainers, who contribute their passion and creative perspectives to client opportunities. 

The Purposeful Transformation Process was created to combine 21st century leadership development practices with age-old stages of human transformation.
Dean and his team has helped hundreds of purpose driven executives, leaders, boards of directors and teams undergo effective transformation and engagement, from the inside out.  Sample clients include The Mayo Clinic, Goodwill of Central Arizona, Parker Aerospace, Marriott International and Davis, a Phoenix and Chicago based architecture firm. 

As a thought-leader and author, Dean has written two white papers: “The New Normal 2.0”, and “The Transformational Story of Purposeful Leadership”. He’s also written columns for the Arizona Republic and AZ Woman.   He often speaks to business groups and conferences on his research and perspectives on leadership and business trends.  As a member of the Thunderbird School of Global Management’s Educators Network Dean develops and delivers executive education programs for global companies like ExxonMobil and Fomento Económico Mexicano (FEMSA). 

Dean holds a master’s degree from the University of Washington, is a certified executive coach from the World Institute for Life Planning, and is a Master Certified Coach candidate from the International Coaching Federation. He has worked in China, the UK, South America, the Middle East, India, Eastern Europe and Indonesia.  He is also co-founder of the Arizona Leadership Forum, a Phoenix leadership think-tank.



Launched in 1992, Mission Facilitators International, Inc. is a boutique performance improvement company that has worked with, and is trusted by, over 700 global leaders in 19 countries. MFI is known for positioning organizations for growth by creating and executing a mission-driven framework.